Luxury Brand Losers: The Goofies At Gucci Get Slammed For Selling $790 Sikh Style Tone Deaf Turbans

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Gucci Accused Of Religious/Cultural Appropriation For $790 Sikhi Style Turbans

SMH. After all of the blackface backlash, Gucci is getting groaned once more — this time for promoting $790 turbans which can be related in model to the dastaar (turban) worn by members of the Sikh religion.

According to Washington Post, the model initially drew ire from the Sikh group when the luxurious designer had a white mannequin strolling the runway in a vivid blue turban final yr:

It was styled practically identically to the normal headwear of Sikhs, who comply with a religion with roots in South Asia, and outrage abounded. The Italian luxurious model was broadly panned for not exhibiting the look on “a brown model” and failing to understand the turban’s significance.

“As a Sikh, I see this as a huge sign of disrespect and disregard toward Sikhism,” one individual tweeted on the time.

Apparently that wasn’t sufficient to halt manufacturing as a result of this week Gucci’s “Indy Full Turban” — described as a “gorgeously crafted turban” that’s “ready to turn heads while keeping you in comfort as well as trademark style” — was being bought by Nordstrom for a reported worth of $790.

As of Wednesday night, the merchandise was listed as bought out on Nordstrom’s web site and the worth now not appeared. The division retailer and Gucci didn’t reply to requests for remark from the Washington Post.

Meanwhile there’s been a (effectively deserved, in our opinion) outcry from Sikhs and different critics over misappropriating an article of clothes that has non secular significance and whose wearers have been attacked, discriminated in opposition to and even killed.

On Tuesday, the Sikh Coalition tweeted a picture of the Nordstrom itemizing and criticized the remedy of the “sacred” headwear.

“The turban is not just an accessory to monetize,” the group wrote, including in a separate tweet that it had contacted Nordstrom and Gucci. It wrote: “Many find this cultural appropriation inappropriate, since those wearing the turban just for fashion will not appreciate its deep religious significance.”

There’s rather more to unpack with this specific merchandise of clothes. Hit the flip for extra tweets that designate why this was such an enormous offense.




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